The Importance Of Google's Local Search Results And The Way In Which Local Search Optimization Could Help Small Businesses
Everybody has heard of it, Google Places. But just how useful is it and what are the factors that search engines utilize to determine local ranking? This article is going to take a look at local search optimization and how you can make use of it to help better your business.
So, you may ask... Just how effectual are the local map results for my company? Well there is no easy answer to that question. Each company ought to have a custom built local seo strategy. For example, in the event that you own a local Thai restaurant and want to increase your daily foot traffic, local listings will tremendously help your efforts. On the other hand, you own a specialty shoe store that does 100% of your business on the web, local listings are just not for you. Google and other search engines designed their local results pages to help users in finding small business owners with brick and mortar shops, retail stores or even restaurants, and get quick information about them - such as hours, short reviews in addition to menu items and sale dates.
So, we've whittled a few of you out of the mix now. What's next? How do I far better my local search marketing and get premium ranking with these listings?
Step one begins with creating a listing. You could create one by logging into your Google account in case you have one, and selecting the local business center icon under your settings. If you don't have one there, just write into a Google search: "Google Places" and follow the easy to use, step by step listing creation wizard. When forming your listing, it is very important to make sure all the info you provide is correct, including telephone number and address as before you finish, you will be needed to verify by telephone or snail mail that in fact the listing is yours.
Lets go over the top ten ranking factors for local listings.
1: Assert Your Local Listing - You have to have a listing first.
2: Address Located In City Of Search - The closer you are to the IP, the far better.
3: Use Proper Business Category - This is a must, create new categories in the event that you should, just don't attempt and keyword stuff.
4: Keyword in Business Title - Utilize your correct full name, but add a keyword in the event that it fits right. IE: Garden Palace Chinese Restaurant
5: How Close Your Address Is to City Center - Don't make use of a fake address, but in the event that you are corporate, a UPS box (no PO box, just physical address) close to the middle of town couldn't hurt
6: Keywords In Description - Keep it short and sweet.. Remember, you are attempting to appeal to the user/searcher.
7: Using Location In Title/Description - IE: Garden Palace of Nashville Chinese Restaurant
8: Making use of Multimedia in Listing (Video/Images) - Not as important, but attempt and at least upload a logo.
9: Utilize Custom Fields - Undetermined how much this assists, however they are provided, so use them... However don't OVERUSE them and stuff em' full of keywords.
10: Use Local Area Code - Local numbers perform far better, may not help with ranking, however it does with consumer trust.
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